Elizabeth C. Hanson
International communication (also referred to as global communication or transnational communication) is the communication practice that occurs across international borders. As a field of study, international communication is a branch of communication studies, concerned with the scope of “government-to-government,” “business-to-business,” and “people-to-people” interactions at a global level. Apart from journalism, international communication also occurs in other areas and the nature of the “information” that is circulated can be classified in a wide variety of categories, such as cultural, scientific, and intelligence. Efficient communication networks had played crucial roles in establishing ancient imperial authority and international trade. The extent of empire could be used as an indication of the efficiency of communication. Ancient empires such as Rome, Persia, and China all utilized writing in collecting information and creating enormous postal and dispatch systems. By the fifteenth-century, news had been disseminated trans-nationally in Europe. During the post-Cold War era, the intense relations of super powers halted with the collapse of the Soviet Union, and the emergence of the Third World countries meant that the unequally developed communication order can no longer exist. But the moment international communications stepped into the information age, the convergence of telecommunication and computing and the ability to move all types of data—pictures, words, sounds—via the Internet have revolutionized international information exchange.
Ideas and people may be mobilized in order to influence the thinking of policy makers or society to either promote a specific point of view or enact policy in the form of laws or programs that benefit the ideas or people. This mobilization of ideas and people is known as political advocacy, which falls into two broad categories: social action and social mobilization, which can—but not necessarily—give rise to social movements, and interest and lobbying groups. According to Mancur Olson, groups are organized to pursue a common good or benefit. The success or failure of such groups can be explained using models such as the classical model, the resource mobilization model, and the “political process” model. The success of political advocacy is contingent upon a number of interrelated concepts and characteristics, including access to resources (money, people, and time), good leadership, a sense of identity or common focus, and the opportunity to be heard. A movement can distribute its message to its target audience—for example, policy makers, opinion leaders, potential participants, or the public at large—by means of information and communications technologies (ICTs). Two theses are used to assess the effectiveness of ICTs in political advocacy: the mobilization thesis and the reinforcement thesis. The inclusion of international communication has enriched our understanding of how, when, where, and why political advocacy is or is not effective.
International regimes are often described as regularized patterns of cooperative interaction or behavior among international actors such as nation-states. They also provide the most concrete instances of international cooperation. One example is the telecommunications regime, which grapples with issues such as satellites, radio and television broadcasting, surveillance, and sending of voice or data messages. Until the late 1970s or early 1980s, the international communications regime was dominated by state- or privately-owned monopolies in the communication industries. Recently, this cartel has unraveled and communication markets worldwide have moved toward privatization and liberalization, which led to changes in the International Telecommunication Union (ITU) and Intelsat. The ITU was initially seen as strongly resistant to liberalization, but the current view is that it eventually came around to supporting it. The ITU still remains the premier authority arbitrating interconnection protocols, frequency distribution and arbitrations, and weighs in on prices and standards. Intelsat, meanwhile, has become a much weaker organization as a result of the regime change toward liberalization. As competitive private and regional satellite systems have developed, Intelsat is now one among many telecommunication satellite carriers in the world, although it remains the largest provider of fixed satellite services. Various forms of Internet governance have also emerged, reflecting a mix of private and public authorities at national and international levels. In electronic commerce, the emerging regime reflects the overall rubric of the principles and norms of global liberalization.
Technology standards are norms or requirements established by consensus and approved by a recognized body that sets uniform engineering or technical criteria. They also come in three types: reference, minimum quality, and compatibility standards. A reference standard is a material, device, or instrument whose assigned value is known relative to national standards or nationally accepted measurement systems. A minimum quality standard, meanwhile, sets criteria for quality, permitting sellers to certify a good or a service as meeting (or not) those criteria. Finally, compatibility standards set criteria for how a device works with other devices. Technology standards have always been important in the world economy, but they are becoming more so in the electronic age. Firms compete with one another for the prestige of establishing a new standard and especially technology platforms or architectures, and governments try to get standards adopted internationally that result in more local jobs and income. This is increasingly difficult as the world economy becomes more global, but that poses no deterrent. International relations scholars have adopted economist and rationalist choice approaches to standard setting in technology. They go beyond them, however, to talk about standards as part of an overall governance system or regime, especially in international affairs.
Carolyn M. Shaw
Facebook is a social networking site created in 2004 which has since obtained over a billion users, and it has the potential to facilitate learning in the classroom. With the widespread use of Facebook in society, it simply makes sense to look into ways it might be used in higher education. In fact, a number of studies have been done by scholars in different disciplines regarding the use of Facebook (in general and in academia). These include studies by scholars in library science, education, media and communication, psychology, management information systems, business, political science, marketing, instructional technology, and commerce and accounting. Students come to school wired and are willing and eager to use technology, but higher education has a well-established trend toward non-adoption of new technologies. A variety of studies on the use of Facebook, however, indicate that there are a wide number of potential benefits to using Facebook as an educational tool. There are four inter-related potential benefits: creating a sense of community and promoting collaboration, enhancing communication between instructors and students, developing computer literacy and language skills, and incorporating current student culture into the learning environment. In addition, Facebook is particularly well suited for sharing and discussion of current events in the news.